Use these starting points to prepare your team for a productive website discussion.
Define the most important resident journeys
List the questions residents ask most often. Start with account information, service issues, tender opportunities, public documents and contacts. Identify which tasks happen on the website and which link to another system.
Create a content ownership register
For each information category, name the responsible department, reviewer and update frequency. Record document sources and expiry dates. Do not assume that an old page is still correct simply because it is published.
Prepare a launch checklist
- Confirm the domain, HTTPS certificate and hosting access.
- Review page titles, navigation and mobile layouts.
- Check every form, email notification and tracking journey.
- Test permissions and review workflows with actual staff roles.
- Verify backups, restoration and scheduled tasks.
- Complete accessibility, privacy and content review.
Measure useful outcomes
Choose practical measures: whether residents find the intended document, whether important service pages are used, and whether submissions reach the right team. Analytics should inform improvements without collecting unnecessary personal information.